East Marketplace Regional goods, straight from local sellers.

East Marketplace

Regional goods, straight from local sellers.

Latest Articles

Your Booth Voice Works Online Too: Moving the Farmers Market Stand to the Web
Seller Resources

Your Booth Voice Works Online Too: Moving the Farmers Market Stand to the Web

The chat that sells a jar of pickles at Saturday market can be baked into your product pages. Here's how to translate pricing, photos, and personality from the booth to the browser.

Does Your Product Travel? A Look at Which Regional Goods Cross State Lines
Opinion

Does Your Product Travel? A Look at Which Regional Goods Cross State Lines

Maple syrup sells in Phoenix. Your hand-thrown mug might not. Before you spend a dime marketing outside your zip code, it's worth figuring out which category you're in.

Seven Things Buyers Keep Asking For (and the Three Habits That Get Sellers Ratioed in the Reviews)
Opinion

Seven Things Buyers Keep Asking For (and the Three Habits That Get Sellers Ratioed in the Reviews)

After combing through hundreds of marketplace reviews, the patterns are hard to ignore. Buyers tell regional sellers exactly what wins them over — and exactly what sends them running. Here's the unfiltered list.

You've Been Running Focus Groups Every Saturday and Didn't Know It
Seller Resources

You've Been Running Focus Groups Every Saturday and Didn't Know It

Every booth conversation, sample, and hesitation at your local market is free product research. Here's how to capture it and turn it into online listings that actually convert.

The Jam Travels Fine. The Jelly Roll Doesn't: A Seller's Guide to Shipping Regional Food.
Seller Resources

The Jam Travels Fine. The Jelly Roll Doesn't: A Seller's Guide to Shipping Regional Food.

Not every regional specialty belongs in a mail truck. Here's an honest breakdown of which foods survive the journey, which state rules trip sellers up, and how to price shipping without quietly losing money on every order.

They Bought a Candle on Saturday. Here's How to Sell Them Another One in March.
Opinion

They Bought a Candle on Saturday. Here's How to Sell Them Another One in March.

Weekend booth traffic is a goldmine that most vendors let evaporate by Monday morning. Seven low-effort tactics to turn one-time fair shoppers into customers who buy from you all year.

Your First 30 Days as a Marketplace Seller: A Setup Guide That Actually Saves You Time
Seller Resources

Your First 30 Days as a Marketplace Seller: A Setup Guide That Actually Saves You Time

Most new vendors lose their first three months of sales to fixable setup mistakes — blurry photos, vague shipping rules, and pricing that doesn't account for fees. This guide walks through the five steps that matter before your first listing goes live, with a checklist you can actually use.

Big Box 'Local' Is a Marketing Label. Here's What the Real Thing Looks Like.
Opinion

Big Box 'Local' Is a Marketing Label. Here's What the Real Thing Looks Like.

When a national chain slaps a 'locally sourced' shelf tag on produce trucked in from three states away, the word 'local' stops meaning anything. Real regional selling is verifiable, personal, and accountable — and it's time sellers and buyers demanded the difference.